What's in a goal?

What's in a goal?

When we say "goals" or "priorities", what do we mean?

I've used this exercise as a warm-up when working on our team goals:

1) Have everyone mark their preference individually

2) Discuss where expectations do match vs. differ


Should our goal(s) be…

Evergreen

Seasonal

Viewed sometimes

Viewed every day

Measured

Discussed

Outcome oriented

Output oriented

Identity building

World building

No right or wrong answers. If preferences are aligned, great. If not, use this as a learning moment: Why do people feel drawn to one vs. other?

Do you have a taste in goals of a particular type?
Feel free to let me know or explore another thought.

What's been your experience so far with goals? Feel free to let me know or explore another thought.

© Elisa Pyrhönen 2026